Content and connection: AI driven contextual advertising

The global contextual advertising market will reach $376 billion by 2027 with an annual growth rate of 13.3%, reveals Silverpush. It was also revealed that 74% of marketers are using contextual data to improve their advertising on the web. Contextual advertising is becoming increasingly important in this digital era. This approach helps the advertisers in delivering relevant material to the consumers according to the information they are engaging with. In layman language, if you are browsing through an article about leg workouts, the ads showcased on your screen will be related to gym for eg. equipment, gym clothes etc.