98% of apps surveyed found to be using deceptive patterns, reveals ASCI report

In a report released by ASCI Academy in collaboration with Parallel HQ, it was revealed that 52 out of 53 of top apps in India use deceptive patterns. From what is understood, the report analysed over 12,000 screens from 53 apps across nine industries, identifying an average of 2.7 deceptive patterns per app. The report identifies 12 distinct deceptive patterns, including privacy deception, interface interference, drip pricing, and false urgency, which are reportedly used in online interfaces. Privacy deception emerged as the most prevalent deceptive pattern, observed in 79% of the apps analysed.