79% of Indian apps trick users into giving up their privacy, reveals ASCI-Parallel HQ study

Over 79 per cent of Indian apps trick users into giving away their personal data, according to a study that was jointly conducted by the Advertising Standards Council of India (ASCI) and UI/UX design company Parallel HQ.

The study published on Thursday, August 1, identified deceptive or dark patterns in more than 50 Indian apps across sectors such as e-commerce, health, and fintech as well as cab-booking services and delivery platforms with a total of 21 billion downloads.