Apple iPhone shipments drop 14% amid rising competition; value share falls

The April-June quarter proved challenging for Apple, with iPhone shipments in India declining 14 per cent year-on-year due to fierce market competition, Moneycontrol reported, citing CyberMedia Research data.

Apple’s overall smartphone market ranking fell to sixth place, with a 19 per cent sequential decline in Q2. Year-over-year, iPhone shipments fell by 14 per cent, underscoring the need for strategic adjustments, the report cited Menka Kumari, a senior analyst at the Industry Intelligence Group of CyberMedia Research (CMR), as saying.