From Local Looms to Global Zoom: Pashwrap’s Amazon Success

Srinagar, July 31: In a remarkable blend of tradition and technology, Srinagar-based startup Pashwrap is taking Kashmir’s exquisite pashmina shawls and scarves to the global market through Amazon Global Selling. Founded by Aaqib Bhat, this three-year-old company is breathing new life into a 60-year-old family legacy of Kashmiri craftsmanship.

Pashwrap’s journey began in 2021 when Aaqib, inspired by his family’s resilience during the pandemic, decided to expand their traditional business into the digital realm. Leveraging Amazon’s e-commerce platform, the company has successfully introduced luxury products made from the world’s finest cashmere wool to international customers.