Flipkart launches FlipInTrends featuring Mouni Roy and Rhea Kapoor

Flipkart, an e-commerce company, launched FlipInTrends that brings together more than 100 homegrown fashion brands in the run up to this year’s festive season. From what is understood, this introduction is an early stage gen AI innovation that utilises merchandising and technological advancements to understand the registered users of the platform.

“The launch of FlipInTrends marks a significant milestone in our journey to curate cutting-edge trends and redefine the fashion shopping experience for our customers.