Google cracks down on explicit deepfakes with Search algorithm overhaul

In a move to combat the rising threat of explicit deepfakes, Google has announced significant updates to its Search algorithms and content removal processes. This overhaul aims to protect individuals from non-consensual sexually explicit fake content, also known as “deepfakes,” which has become increasingly prevalent due to advances in generative imagery technology.

Google’s new measures include streamlining the process for removing explicit deepfake content from Search results. Previously, individuals could request the removal of such content,