Myntra expands into gifting category with over 70k options across sections

As the country gears up for this year’s festive season, Myntra is expanding into the gifting category with a large selection of more than 70,000 options to choose from.

The Walmart-owned online fashion retailer said that India has a unique position where gifting occasions go beyond various festivals. There is also an evolution in the need for gifting, marked by newer occasions like gifting colleagues for promotions and farewells.