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    ITNewspapersThe Financial Express

    Google revamps Privacy Sandbox, user choice takes centre stage in Chrome

    Binu Mathew
    By Binu MathewJuly 24, 2024

    Google, on Monday, announced an updated approach to its Privacy Sandbox initiative aimed at improving online privacy while maintaining an ad-supported internet ecosystem. The company plans to introduce a new experience in Chrome that allows users to make informed choices about their web browsing privacy. This approach comes as a response to feedback from regulators, publishers, web developers, civil society, and the advertising industry.

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