Buoyed by iPhone wins, Apple set for big India PC market play

Having secured a strong foothold in India’s intensely competitive smartphone market, Apple is poised for an aggressive play in the personal computer (PC) space, with revenue from its range of Mac PCs likely to nearly double this year, say experts.

Sales of Mac PCs are expected to grow more than 14% in 2024, rebounding from a decline last year, thanks to their growing acceptance in enterprise and educational segments, despite the premium pricing of about 1 lakh per device, the experts say.