Commercial messaging market set to reach $3.2 bn by 2028: Gartner report

Mumbai: India’s commercial messaging market is expected to more than double to $3.2 billion by 2028 from $1.3 billion in 2023, with global advanced messaging channels such as Google’s RCS (rich communication services) and Meta’s WhatsApp Business intensifying their competition for a bigger share of this growing market.

WhatsApp currently has a head start over Google’s RCS with some enterprises saying they have deployed a majority of their messaging on that platform. However, both are set to reach a combined market of $1.6 billion and capture 50% of value share of India’s commercial messaging market, according to research firm Gartner.