At zero dark 100, Flipkart to fire up quick commerce in festive season

Flipkart plans to open nearly 100 dark stores across top cities ahead of its Big Billion Days sale, intensifying the battle over quick commerce, said people with knowledge of the matter.

The Walmart–owned etailer will take on Zepto, Zomato’s Blinkit and Swiggy Instamart this festive season, when executives see the fast delivery segment cornering a chunk of sales — given expansion into non-grocery segments and early preparations.