DTH companies lose over 3 million users in FY24

The four private direct-to-home (DTH) operators lost 3.28 million active subscribers in the fiscal year ending March 2024, despite the presence of the Indian Premier League (IPL) and the ICC Men’s Cricket World Cup 2023 held in India.

The subscriber base declined due to free streaming of the two events by JioCinema (IPL) and Disney+ Hotstar (ICC CWC) and price hikes by broadcasters that forced DTH operators to pass on the burden of higher prices to consumers.