EXCLUSIVE | META India warned Zuckerberg Threads would fail weeks before launch, he ignored it

As Meta’s Threads marks its first anniversary on July 6, one thing is clear: the social media platform is far from the ‘Twitter killer’ it set out to be. Despite amassing 175 million monthly active users, Threads cannot yet boast the same vibrancy as the popular micro-blogging platform, now called X. Nowhere is this more profound than in India, one of the biggest markets for social media platforms.

The Meta India team had feared this. In fact, in the lead-up to the launch last year, on July 6, 2023, they had expressed their apprehensions to the Meta CEO Mark Zuckerberg and the Threads’ core team, The New Indian Express has learnt. They were not heeded.