Threads turns one with 175 million users. What’s driving the growth?

In a year since its launch, the microblogging app Threads has touched more than 175 million monthly active users.

Taking to the platform, Meta founder and CEO Mark Zuckerberg said, “What a year!”

Threads, which was launched for public on July 5, 2023, is intended to be a rival to X, formerly known as Twitter, after the latter alienated many users and advertisers following Elon Musk’s purchase in 2022.