Social media platforms worry new data law could affect child safety, ads

Social media companies are voicing significant concerns over the new Digital Personal Data Protection (DPDP) Act, particularly focusing on the challenges posed by restrictions on behavioural tracking of children and the need for verifiable parental consent (VPC), according to a report by The Economic Times.

As the Indian government prepares to release the rules for the DPDP Act, these platforms hope their issues will be addressed to balance privacy with safety.