Salesforce challenger Creatio raises $200 million, becomes ‘unicorn’

Creatio, a low-code software platform for customer relationship management that competes with tech giant Salesforce, has secured $200 million in a new funding round that boosts its valuation to $1.2 billion, the company said on Wednesday.

The funding, led by Sapphire Ventures, came after Creatio’s revenue increased at 50% annually for a few years.