Amazon Prime rolls out second edition of ‘Sach Mein Too Much’ campaign

Amazon Prime has unveiled the second installment of the ‘Sach Mein Too Much’ campaign, a television and digital commercial.

From what it’s understood, the campaign captures scenarios around Prime membership for new customers, as well as highlights the benefits for existing customers. The two TVCs’, namely Multi-Benefit and Speed, aim to showcase the benefits around speed, savings, and blockbuster entertainment. Reportedly, both films show other Prime benefits such as same-day delivery, five percent cashback on Amazon Pay ICICI Credit Card, wide selection, and entertainment. The campaign is also understood to showcase Amazon Prime mascots, called Boxtropolis.