PhonePe in talks with top smartphone brands to pre-install Indus Appstore

Digital payments platform PhonePe is in advanced discussions with two large smartphone makers to pre-install its Indus Appstore in their devices, a move that will help this homegrown alternative to Google Play Store reach 150 million users by the year end, a top executive said.

“Indus Appstore has currently entered into strategic OEM (original equipment manufacturers) partnerships with Nokia and Lava, and is in advanced discussions with several other major smartphone manufacturers, which will further amplify our reach,” Akash Dongre, cofounder of Indus Appstore, told ET.