GroupM unifies content, sports, and entertainment offerings under new leadership

GroupM, WPP’s media investment group, announces the consolidation of its content, sports, and entertainment offerings into GroupM Content and Sport. The move aims to provide GroupM clients with access to premium content opportunities in the Indian market, enhancing brand engagement through culturally relevant initiatives.

Vinit Karnik has been appointed as managing director of Content, Entertainment, and Sports for GroupM India, aiming to lead a unified strategy leveraging GroupM’s scale, expertise, and technology.