Infosys rolls out AI-powered marketing offering Aster to boost sales by 40%

Indian IT major Infosys on Tuesday launched a new AI-based offering Infosys Aster to aid marketing and sales towards boosting its large deals portfolio. The AI product is expected to help chief marketing officers (CMOs) to leverage GenAI to increase sales by about 40%, the Bengaluru-headquartered IT firm said in an announcement.