mediasmart and TCL enters into partnership for connected TV Advertising

mediasmart, an Affle company, has entered into a global partnership with TCL, one of the leading Android TV manufacturers in the world, to integrate their inventory with advertisers on its Connected TVs (CTVs). This strategic partnership is a significant move that will gives brands access to valuable advertising opportunities worldwide, including placements on the coveted ‘Home Screen’ and over 135 Free Ad-supported Streaming (FAST) TV channels across various genres.