Austrian group accuses Google of tracking users on Chrome browser
Alphabet’s Google has been hit with a complaint by the Austrian advocacy group NOYB (None of Your Business) for allegedly tracking users of Chrome web browser. This issue is already being investigated by European Union antitrust regulators, according to a report by news agency Reuters.
Google is phasing out the use of third-party cookies, which advertisers use to track consumers, as part of an effort to protect consumer privacy. In place of these cookies, Google has introduced a suite of tools known as the “Privacy Sandbox”.