Tim Cook explains why Apple calls its AI Apple Intelligence, says decision was user-driven

Apple’s Worldwide Developer Conference (WWDC) is underway, and the one thing that has caught everyone’s attention is Apple Intelligence. Although Apple has been visibly late to join the AI bandwagon, CEO Tim Cook has a different explanation. The Apple CEO recently sat down with famed YouTuber Marques Brownlee, also known as MKBHD. Cook, 63, spoke at length about Apple’s approach to AI and generative AI, privacy and security, and more.