Elon Musk makes likes on posts private on X to boost engagement on platform

Elon Musk-owned social media platform X, formerly Twitter, has started making likes on posts private in a bid to drive user engagement on the platform. Limited to premium subscribers before, the feature is now being rolled out widely and it will arrive to everyone with an account on the platform. Touted by the platform as a measure to boost users’ privacy, private likes will hide the identity of the users that have liked a post.