Apple brings ChatGPT to iPhone, unveils Apple Intelligence

Apple unveiled a long-awaited AI strategy on Monday, integrating its new “Apple Intelligence” technology across its suite of apps including Siri and partnering with OpenAI to bring ChatGPT to its devices.

With these moves, the iPhone maker is seeking to reassure investors that it has not lost the AI battle to Microsoft, even though it may have forfeited a few rounds.

But shares of the iPhone maker were down 2 per cent in afternoon trading as investors sought more AI announcements. The stock has trailed those of other Big Tech companies this year.