Boat’s parent brand Imagine Marketing India in talks with investors to raise funds

Home grown wearable and audio product brand Boat’s parent company, Imagine Marketing India is in talks with three investors to raise funds which co-founder and CEO Sameer Mehta said will be more strategic in nature instead of just raising capital. He said the focus is now on improving financial parameters of the company such as getting back to net profit this fiscal before going ahead with the initial public offering (IPO) to raise about Rs 2,000 crore.