Smart TV shipments down 14% in Jan-March, Chinese brands decline 30%

Shipments of smart TVs in India declined 14 per cent in the March quarter on account of muted consumer demand and excess inventory and is likely to witness a decline of 10 per cent this calendar year, according to a Counterpoint Research report on Thursday.

Moreover, Samsung reclaimed the top slot after overtaking Xiaomi as shipments of smart TVs from Chinese brands declined 30 per cent during the quarter.

The 30 per cent decline in the shipment of Chinese brands was “due to brands such as OnePlus, Haier, and Realme”, according to the report.