Reliance to challenge Blinkit, Swiggy, Zepto with quick commerce entry

Reliance Industries, helmed by Mukesh Ambani, is gearing up to make its mark in the quick commerce arena, aiming to challenge the likes of Zomato’s Blinkit, Tata Group’s BigBasket, Swiggy’s Instamart, and Zepto, according to a report by the Times of India. Reliance Retail’s JioMart may introduce its quick commerce service as early as next month.

Reliance’s foray into quick commerce coincides with Walmart’s Flipkart’s plans to enter this space, which has garnered rapid popularity, especially after the Covid-19 pandemic lockdowns.