Focus on creativity, with games, movies, music, sensors and IP, says Sony

Japanese electronics and entertainment company Sony says it’s focusing on creativity in movies, animation and video games, rather than old-fashioned gadgetry.

Its chief executive, Kenichiro Yoshida, outlined the company’s strategy on Thursday, saying Sony was helping creative professionals deliver what he called kando, or a moving experience.

Yoshida did not speak about reports Tokyo-based Sony and Apollo Global Management are interested in buying Paramount Global.

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