Google set to bring ads in search AI Overviews

Google will start testing search and shopping ads in its AI-generated answers in the U.S., the Alphabet-owned company said on Tuesday, days after it rolled out the AI Overviews feature widely at its annual I/O conference.

Ads will appear in a ‘sponsored’ section within AI Overview based on the query’s relevance and information, , the company said in a blog post.

Google has been looking to extend its dominance beyond traditional search advertising to emerging generative AI tech.