Will web traffic die? Sundar Pichai on AI search amid publisher backlash

Sundar Pichai responded to concerns with respect to Google’s implementation of AI-powered search results. This comes after publishers rallied against Google’s new system which they feat could be a “death blow” to traffic. The debate sparked a discussion about the future of the web which Sundar Pichai said that he remains optimistic about as Google is committed to prioritising high-quality content and user satisfaction.