Xiaomi’s partnership with Argentine football attempts to build a club of success

It was a year ago when technology company Xiaomi India, announced a partnership with the Argentine Football Association to sponsor the Argentina National Team. Good timing that, with Argentina wearing the crown of world champions. The squad, headlined by none other than Lionel Messi, included an array of global stars (often, their transfer or market valuations are indicative) including strikers Lautaro Martinez and Angel Di Maria, midfielders Alexis Mac Allister and Enzo Fernandez, as well as goalkeeper Emi Martinez. For Xiaomi in India, it makes sense to be partners with the most successful national football team at this time.