Reliance Retail to bring UK’s leading online fashion retailer ASOS to India

Reliance Retail has entered into a long-term licensing agreement with the UK’s leading online fashion retailer ASOS to become its exclusive retail partner across all online and offline channels in India.

The Mukesh Ambani-led company will introduce ASOS’ curated portfolio of fashion-led own-brand labels to the Indian market through a multi-channel presence for ASOS and a diverse array of retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.