EU threatens significant fines for unfair online trade practices

Brussels: Companies resorting to unfair digital trade practices to push people to buy more or target children with personalised advertising risk fines of as much as 6% of their annual global turnover under a new European Commission draft law.

“Our consumer protection rules will help ensure that businesses compete on the merits of their products and services, not on their ability to exploit consumers or their ability to evade the rules,” said EU justice chief Michael McGrath.