Anthropic must face lawsuit over Claude subscription marketing

Artificial intelligence startup Anthropic must face claims that it misled customers by advertising its premium Claude Max subscriptions as providing “5x or 20x more usage” than lower-priced plans, a federal judge in California has ruled.

US Magistrate Judge Alex Tse in San Francisco on Friday said the plaintiffs plausibly alleged that consumers could interpret Anthropic’s marketing to mean Max subscribers would receive five or 20 times more usage than lesser-tier subscribers over the course of a month.