Airtel brings back ₹299 plan on churn concerns

In a surprise reversal, Bharti Airtel Ltd. has brought back its ₹299 entry-level prepaid plan, just months after having scrapped it in a bid to get customers to spend more. The move comes after the telecom operator saw a sharp slowdown in subscriber additions and a higher customer churn in the September quarter (Q2), underscoring the challenge of raising tariffs in India’s price-sensitive mobile market when rivals stay put.

The ₹299 plan is now back on the company website. There was no immediate response to Mint’s emailed queries to Bharti Airtel on the development.