Nykaa gives beauty a quick-commerce makeover, targets expansion to 25-plus cities by FY27-end

Nykaa is expanding its quick-commerce service, Nykaa Now, to more than 25 cities by the end of FY27, as the beauty and fashion retailer looks to widen the reach of its beauty, personal care and wellness assortment through faster deliveries.

The company had expanded Nykaa Now to 15 cities in the second quarter of FY27, compared with three cities in the first quarter of FY26. The service delivers orders within 30-60 minutes, according to Nykaa’s Q2FY27 investor presentation.