ASUS targets 25% share of India PC market by 2028

Consumer electronics company ASUS is targeting a 25% share of India’s PC market over the next two years as it expands its creator-focused portfolio and introduces longer financing options to counter rising device prices and lengthening replacement cycles.

“We touched 25% market share two months consecutively (May & June), and we want to sustain this in 2027-28,” Arnold Su, vice-president, consumer & gaming PC, ASUS India, told FE.