Telenor sees AI shoppers testing its premium mobile pitch

That would add another dimension to an already competitive market. Telenor lost 22,000 mobile subscriptions in Norway in the third quarter, while mobile revenue per user rose 2.7% year on year.

CFO Torbjorn Wist argued in a call with analysts that prices were already transparent and that coverage, capacity and security would remain a “strategic moat”.

He also saw agents as a possible route to customers, provided Telenor could exchange information with them.