Google rolls out new Gemini tools to help small businesses manage marketing, finances

Google has announced new tools in its Gemini artificial intelligence (AI) assistant for small businesses, including a dedicated business landing page that brings together brand development, financial analysis and customer insights, aiming to reduce the time entrepreneurs spend on routine tasks.

The new features will allow business owners to connect Gemini with Google services such as Google Business Profile, Google Ads and Google Workspace, as well as third-party applications including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero, according to a blog post by Google.