Indian Super League records 65 million YouTube views in opening week
The Indian Super League (ISL) recorded 65 million YouTube views and reached 52 million viewers across five matches during the opening week of its 2026-27 season, according to figures released by the league.
NorthEast United FC’s match against Mohun Bagan Super Giant was the most-viewed fixture on the English-language feed, registering 17 million views. The match also recorded the highest reported viewership on the Hindi feed, although the league’s release did not specify the total number of views for that feed.
