Jio says services, not tariff hikes, to drive revenue

Jio Platforms plans to raise revenue per customer mainly by selling more services rather than lifting tariffs, though it keeps the option of higher prices, Managing Director Akash Ambani said on Thursday, days before the Reliance Industries unit opens what would be India’s largest initial public offering. “We always have the ability to take up prices,” Ambani told a press conference in Mumbai, but the company would rather give customers more services and charge for them than rely on price per gigabyte as its main lever.