Google.org to fund The/Nudge with $15 million to support AI-driven growth for India’s MSMEs

NEW DELHI: Google.org said on Wednesday that it is providing $15 million in funding to The/Nudge to support the growth and digital enablement of India’s micro, small, and medium enterprises (MSMEs).

The initiative seeks to address the challenges of accessing credit, managing compliance, and reaching digital markets for India’s small businesses, according to a statement.

India has nearly 90 million small businesses that employ more than 345 million people.