With RCS Adoption in India Up 108%, Infobip Launches RCS BusinessOS to Help Operators Scale

New Delhi [India], October 7: Infobip, the global AI-first cloud communications platform, has launched RCS BusinessOS, an end-to-end operating layer designed to help mobile network operators capture, govern, and monetize accelerating enterprise demand for Rich Communication Services (RCS).

India’s RCS interactions grew 108% on our platform between H1 2025 and H1 2026, reflecting the rapid rise of richer, more interactive business messaging in one of the world’s largest mobile markets. For operators, the opportunity is clear: brand demand is growing, but scaling RCS sustainably requires the right commercial and operational layer.