Facebook tests Reels-style full-screen video as it prepares new apps for sellers and creators

Meta-owned Facebook is testing a new full-screen video experience that could change what users see when they open the app. The company said it will begin testing the video-first experience later this year, putting some users directly into full-screen video instead of the usual Feed. The move comes as Facebook marks 10 years of Marketplace and launches new tools for sellers, including a separate app called Seller. In a note by Tom Allison, Head of Facebook, Meta, the company said that it is also rolling out a free verification badge and bringing more AI tools to people who sell, create and build communities on the platform.

Facebook tests a video-first experience