Meesho shares jump 6% as content commerce NMV grows 152% in Q2. Buy, sell or hold the stock?

Shares of Meesho rallied as much as 6% to a day’s high of Rs 240 on the BSE on Tuesday after the company’s second-quarter business update showed strong momentum in its content commerce business. Content Commerce net merchandise value (NMV) grew 152% year-on-year between August 1, 2025 and August 31, 2026.

Content commerce means selling products through content created by people, rather than solely through traditional advertising.