October Prime Day 2026:Amazon kicks off US holiday season with exact deal-drop timings – Check dates and jaw-dropping deals

Amazon’s October Prime Day has arrived, bringing Prime members a 48-hour opportunity to hunt for discounts while getting an early start on holiday shopping. Officially known as Prime Big Deal Days, the event runs October 6-7 with thousands of products expected to go on sale. This year, however, Amazon is adding an extra element of excitement by rolling out fresh deals three times a day. Shoppers will have plenty to keep an eye on, with discounts ranging from electronics and kitchen essentials to toys, groceries and seasonal decor.