From growing demand for AI to premium upgrades, Amazon India reveals what customers want ahead of Amazon Great Indian Festival 2026

Globally, consumers are becoming more intent-led about technology purchases, with the question shifting from whether they can afford an upgrade to whether the product will continue to feel “worth” the price after the initial purchase. The NIQ Consumer Tech Trends 2027 report identifies this as a shift in consumer mindset, with buyers placing greater weight on longer-lived value, including durability and trusted performance at a justified price. In simple terms, consumers are looking beyond the features that attract them at the point of purchase and asking whether the product will deliver enough value to justify the spend over time.