Eyeing industry status, Keralam’s new tourism policy to step up marketing with AI

THIRUVANANTHAPURAM: In a major boost to Kerala Tourism, the state is all set to announce a new tourism policy that seeks to integrate artificial intelligence into destination marketing and tourist behaviour analysis, while granting industry status to the sector to facilitate investments and infrastructure development.

Giving thrust to three pillars — infrastructure, tourism products and marketing — the draft policy which is in the finalisation stage will explore the use of AI and data intelligence to understand visitor preferences, identify popular destinations and develop targeted promotional strategies. Official sources said, the new policy will be announced in October.